About David

David Pulcinella has spent a lifetime learning how to change peoples bodies using healthy lifestyle changes. A competitive bodybuilder for 20 years, Dave has 2 state and 5 national titles to his credit. He started Pulse Advanced Nutrition in 1993 as a way to take what he had learned over the years and help others achieve their fitness goals. His education includes masters certifications in exercise physiology, exercise program design and sports nutrition from the National Academy of Sports Medicine (NASM) and the International Fitness Professionals Association (IFPA).


Beyond Raising the Bar

This book is a memoir of sorts. Each “chapter” is a story plucked from Dave’s life with the common thread being that they are related somehow to his life as a bodybuilder.

The stories range in time from Dave’s childhood growing up in southwest Philadelphia, to his days as a national competitor and everything in between. The stories are funny, sad, thought provoking and inspiring. This book paints a colorful picture of a life in bodybuilding.

Raising the Bar

Raising the Bar 1, 2, & 3 are a groundbreaking documentary series that shows for the first time the gritty, day to day reality of what it means to live life as a bodybuilder.

RTB is an intense, personal view inside a world that few people have ever seen. This is not a “sets and reps” kind of bodybuilding video but a real life documentary that just happens to be about bodybuilding.

RTB will make you laugh, cry and gasp. It is an unforgettable trip into the inner workings of a misunderstood sport and a powerful lesson in what it takes to be the best at anything.